A Review of Present and Future of Strategy of the Malaysian Micro Enterprises Food Services Industry

Sorotan Strategi Masa Kini dan Masa Depan Industri Perkhidmatan Makanan Perusahaan Mikro di Malaysia

Authors

  • Mohammad Noorizzuddin Nooh Universiti Sains Islam Malaysia

Keywords:

COVID-19, VUCA, Cloud Kitchen, Food Safety, Digitalization, Survival Strategy

Abstract

As the Covid-19 pandemic expands, businesses will need to discover new methods to cope with it. Lack of consumer access to food is the most serious danger to food security. In building effective strategies, policymakers and business leaders can benefit from exchanging expertise and learning from successful organizations. The goal of this study is to determine how micro businesses in Malaysia's food service sector responded to the epidemic, as well as the industry's future. The author began by doing a narrative literature review to investigate the paper's subject. The author created a review matrix in Microsoft Excel to critically evaluate the publications. Study objectives, techniques, samples, sample size, location, variables, outcomes, and future research are all included in the matrix. Although the pandemic has had a significant impact on businesses in a variety of ways due to a variety of social, cultural, economic, and environmental factors, policymakers and business leaders can benefit from experience sharing and learning from successful businesses in developing innovative and effective strategies to mitigate the pandemic's negative impact on business operations. Food safety and environmental well-being, as well as digital payment and marketing, were identified as potential solutions for the industry's future resilience.

Apabila wabak Covid-19 melanda, perniagaan perlu mencari kaedah baharu untuk mengatasinya. Kekurangan akses pengguna kepada makanan adalah bahaya paling serius kepada keselamatan makanan. Dalam membina strategi yang berkesan, penggubal dasar dan pemimpin perniagaan boleh mendapat manfaat daripada pertukaran kepakaran dan pembelajaran daripada organisasi yang berjaya. Matlamat kajian ini adalah untuk menentukan bagaimana perniagaan mikro dalam sektor perkhidmatan makanan Malaysia bertindak balas terhadap wabak tersebut, serta masa depan industri. Penulis memulakan dengan melakukan tinjauan literatur naratif untuk menyiasat subjek kertas kerja. Penulis mencipta matriks ulasan dalam Microsoft Excel untuk menilai penerbitan secara kritis. Objektif kajian, teknik, sampel, saiz sampel, lokasi, pembolehubah, hasil, dan penyelidikan masa depan adalah perkara yang diambil kira ke dalam matriks. Walaupun wabak itu telah memberi kesan yang besar kepada perniagaan dalam pelbagai cara disebabkan oleh pelbagai faktor sosial, budaya, ekonomi dan persekitaran, penggubal dasar dan pemimpin perniagaan boleh mendapat manfaat daripada perkongsian pengalaman dan pembelajaran daripada perniagaan yang berjaya dalam membangunkan strategi yang inovatif dan berkesan untuk mengurangkan kesan negatif pandemik terhadap operasi perniagaan. Keselamatan makanan dan kesejahteraan alam sekitar, serta pembayaran dan pemasaran digital, dikenal pasti sebagai penyelesaian yang berpotensi untuk daya tahan industri pada masa hadapan.

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Published

2022-06-30

How to Cite

Nooh, M. N. (2022). A Review of Present and Future of Strategy of the Malaysian Micro Enterprises Food Services Industry: Sorotan Strategi Masa Kini dan Masa Depan Industri Perkhidmatan Makanan Perusahaan Mikro di Malaysia. Journal of Management and Muamalah , 12(1), 25 - 35. Retrieved from https://jmm.kuis.edu.my/index.php/jurnal/article/view/113